Claim £200 off any Choice Funeral Plan

Until 31st October 2024.

Use Promo Code PLAN200 to buy your funeral plan online or call 01803298243.

Before you buy a funeral plan, please make sure you understand the inclusions and exclusions and ensure the plan meets your needs.

T&Cs apply.

What our customers are saying

Save £200 on all Choice Funeral Plans

We are offering £200 off all our funeral plans until 31st October 2024, so now could be the ideal time to buy your Choice Funeral Plan. Quote PLAN200 to claim your discount. T&Cs apply.

View each plan to find out what is and isn't included.

Unattended Cremation

£1,795 £1,595

Equivalent price if this plan was purchased today: £1,785*

Unattended Funeral

May be suitable for those looking for a simple, dignified and low-cost cremation without the formalities of a funeral service and no family or friends present.

    Choice Essentials

    £2,650 £2,450

    Equivalent price if this plan was purchased today: £3,275*

    Attended Funeral

    Tailored for those who would prefer a more traditional funeral service where family and friends can attend. It includes our professional attended Funeral Director Services as standard and the flexibility to personalise and upgrade elements of the funeral.

      Choice Plus

      £2,925 £2,725

      Equivalent price if this plan was purchased today: £3,596*

      Attended Funeral

      This plan includes all the features of the Choice Essentials Plan plus an upgraded coffin, professional embalming (a specialised treatment for the Covered Individual) and a chauffeur driven limousine for up to six passengers.

        *Equivalent price shown is a national average, based on 277 branches within the Funeral Partners Network (Correct as of 9th September 2024).

        Your money is protected by the Financial Services Compensation scheme


        APCL typically retains around £475 of the price you pay for each Funeral Plan to cover our costs.

        Benefits of choosing a Choice Plan

        Record your wishes

        With our prepaid funeral plans you can have the freedom to record your personal wishes, your way.

        Peace of mind

        When you purchase a funeral plan you are avoiding the risk of potential price changes to Funeral Directors Services.

        Choose a funeral home

        Choice Funeral Plans are delivered by our experienced local Funeral Directors, with over 240 branches nationwide.

        Elderly couple filling out forms

        Request a Choice Funeral Plan brochure

        You can request our brochure which includes details of our funeral plans and pricing. You can choose a downloadable PDF or to have it delivered by post. Our Choice Funeral Plan brochure is also available for delivery in large print and braille.

        What's Included

        • checkmarkGlossy brochure to help you find the right Funeral Plan for you or your loved one
        • checkmarkOur "Funeral Plan Summary" with all pricing
        • checkmarkLarge print or Braille if requested
        Request your Free Brochure

        We’ve called our plan Choice, because we can give you flexible options

        We’ve called our plan Choice, because we can give you flexible options

        We have three different funeral plans to give you the choice in what is suitable for your requirements.

        They all provide you with the flexibility to add your unique personal wishes. Plus, you don’t have to decide everything now, you will be able to update your plan later. If you move home, your plan moves with you.

        Our prepaid funeral plans will fix the cost of our professional Funeral Director Services which may reduce the financial burden on your family. You also have the choice to set up the plan for yourself, your partner, or for someone else.

        For an instant quote, call Choice on 0808 1891 917, or contact your local funeral home.

        Flexible payment options

        Flexible payment options

        You can pay for the funeral plan in full by credit or debit card, bank transfer or cheque, or by monthly instalments over one to ten years. The cost of paying for the funeral plan over a 12 month term costs the same as it would paying in full. If paying over 12 months up to the maximum of 120 months, prices vary by age of the Covered Individual and there is an additional charge, which means you pay more than if you pay in full upfront. See our illustration of a monthly instalment plan.

        • Full payment for the funeral plan must be made before the Covered Individual reaches the age of 85
        • If the Covered Individual passes away within 12 months from the date of Activation, the funeral plan cannot be Redeemed unless the outstanding payments are made. If the Covered Individual passes away after 12 months, then no further payments will be required for the Funeral Director Services, and depending upon the amount of Voluntary Contributions made for Choice Essentials and Choice Plus Plans, additional payments may be needed for Third Party Fees and Additional Products & Services.
        • For Choice Essential and Choice Plus Plans, when you pay by instalments, you cannot make any financial amendments until the plan is fully paid. If paying by instalment, switching is only possible once the plan is fully paid. If you want to switch before your plan is fully paid, a cancellation fee may apply.
        • For joint plans, instalments must be paid within 12 months. Joint Plans are only available for Choice Essentials and Choice Plus and cannot be purchased online.

        Representative example: Choice Essentials Plan

        Payment term Cost up front Monthly Instalment Total Instalment Cost Cost Difference
        Pay Upfront £2,650 N/A N/A N/A
        1 Year N/A £221 £2,650 £0
        2 Years N/A £117 £2,804 £154
        3 Years N/A £81 £2,913 £263
        4 Years N/A £70 £3,045 £395
        5 Years N/A £52 £3,141 £491
        10 Years N/A £33 £3,965 £1,315

        Representative example: In relation to the costs for paying by instalments, the presented table is for illustrative purposes and assumes the Covered Individual is 73 years old at the point of purchase and no Voluntary Contributions have been made towards the Choice Essentials plan.

        When paying by instalments, prices will vary based on the length of payment term and age of the Covered Individual. Longer payment terms will increase the total cost you pay. We provide a tailored quote when you buy online, or you can give us a call.

        Our funeral homes

        We offer our prepaid plans through the Funeral Partners network of Funeral Directors, which includes more than 240 local funeral homes. All our funeral homes work to a high standard of service and are committed to providing compassionate care to every family.

        Funeral Partners homes provide comprehensive funeral planning services, and will assist at every stage of the funeral planning process. Your Funeral Director will be by your family’s side from their first contact, guiding and supporting them. Your family will also have access to bereavement support.

        Your friends and family may choose to add services not included in your plan, such as memorial masonry, a tributes page, or keepsakes. Any of our Funeral Directors would be happy to support with these requests.

        The right time

        According to the SunLife Cost of Dying Report 2024, the total average cost of a basic funeral, professional fees and send off in 2023 was £9,658, 5% more than 2022. This total is the highest figure ever. Increases in both the send-off and professional fees mean we’re now paying an average of £458 more than we were in the previous year.

        The good news is that the cost of our Funeral Director Services in all of our funeral plans are fixed at today’s prices, so you can rest assured these services have been taken care of.